Web Site Design & Development | Flash Animation | Graphic Design

Tiger Studios Newsletter: September 2008 Issue

Making the Most of Your Online Ads

Catch the Viewers Eye

Get the Specifics

Take Advantage of Animation

Make Quality Ads

How quickly time goes by. Already we are at the end of commercial summer and people are looking forward to winter skiing. Me? I am fighting it all the way. I am going to enjoy whatever hot weather is left in this year.

This month I thought I would continue the discussion started in the last newsletter. Many of the same principals apply to both print and online advertising.

Making the Most of Your Online Ads

The purpose of your online advertising is to get viewers to go to your web site and either complete a task, such as signing up for your monthly newsletter or purchase products. If you are going to pay for any kind of advertising you want to make sure you get the most for your money.

Catch the Viewers Eye

When creating advertising banners for the web make sure you follow the same principals as you would for print ads. Make sure they are appealing and eye catching. Usually you are competing next to other ads for a viewers attention. Also, banner ads tend to be small. Sometimes only 150 pixels wide by 60 high, so make your ad memorable.

Get the Specifics

Make sure you get the specs for your online banner advertising from the web site it is going to be displayed on. Get the banner size, in pixels, that you are paying for and what file types are allowed. Find out if they will accept animated banners and if so do they allow for Flash SWF or animated GIF files.

Take Advantage of Animation

If the web site you are advertising on allows for animated banners take advantage of it. This will allow you to place more text on your ad as the animation runs. Make sure you are not too verbose and the animation does not run too fast. You want viewers to see your ad and ultimately go to your web site. Tease them with the ad copy so they want to click and read more.

Make Quality Ads

Finally, make sure the quality of the advertisement is good. Sometimes graphics and photos saved in a GIF format become pixelated and the colors are off. Make sure text is legible, no red text on black backgrounds or very small text. Check the animation in an Internet browser to make sure it flows well and all of the elements are in the banner.

Do you know someone who needs a web site or help with their current web site? Feel free to forward this newsletter or have them sign up for their own copy of our monthly newsletter on the Tiger Studios web site.

View this month and past month's newsletters online in our newsletter archive.

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Tiger Studios Newsletter: September 2008 Issue

How quickly time goes by. Already we are at the end of commercial summer and people are looking forward to winter skiing. Me? I am fighting it all the way. I am going to enjoy whatever hot weather is left in this year.

This month I thought I would continue the discussion started in the last newsletter. Many of the same principals apply to both print and online advertising.

Enjoy!
Kim Adams, President, Tiger Studios, Inc.

Making the Most of Your Online Ads

The purpose of your online advertising is to get viewers to go to your web site and either complete a task, such as signing up for your monthly newsletter or purchase products. If you are going to pay for any kind of advertising you want to make sure you get the most for your money.

Catch the Viewers Eye

When creating advertising banners for the web make sure you follow the same principals as you would for print ads. Make sure they are appealing and eye catching. Usually you are competing next to other ads for a viewers attention. Also, banner ads tend to be small. Sometimes only 150 pixels wide by 60 high, so make your ad memorable.

Get the Specifics

Make sure you get the specs for your online banner advertising from the web site it is going to be displayed on. Get the banner size, in pixels, that you are paying for and what file types are allowed. Find out if they will accept animated banners and if so do they allow for Flash SWF or animated GIF files.

Take Advantage of Animation

If the web site you are advertising on allows for animated banners take advantage of it. This will allow you to place more text on your ad as the animation runs. Make sure you are not too verbose and the animation does not run too fast. You want viewers to see your ad and ultimately go to your web site. Tease them with the ad copy so they want to click and read more.

Make Quality Ads

Finally, make sure the quality of the advertisement is good. Sometimes graphics and photos saved in a GIF format become pixelated and the colors are off. Make sure text is legible, no red text on black backgrounds or very small text. Check the animation in an Internet browser to make sure it flows well and all of the elements are in the banner.

Do you know someone who needs a web site or help with their current web site? Feel free to forward this newsletter or have them sign up for their own copy of our monthly newsletter on the Tiger Studios web site.

View this month and past month's newsletters online in our newsletter archive.

A Little About Us
Started in 1999, Tiger Studios is here to help client's develop a professional and effective business image with both graphic design and web site design creations. Each customer gets specialized treatment with quick turn around on projects and changes, and distinctive graphics and designs that suit them and their business.

To learn more about Tiger Studios and our services, check out our web site www.Tiger-Studios.com or contact Kim Adams at mail@Tiger-Studios.com for an estimate on your next web site or graphic design project.

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