AUGUST 2007
This month's newsletter is about marketing. I always enjoy hearing from other clients and colleagues about their various marketing ideas. What has worked and what has not. It always gets me thinking about what I can do for Tiger Studios. That is essentially how this newsletter got its start. So, I thought all of you might be able to get an idea or two from my small list of ideas.
Enjoy and Happy Marketing!
Kim Adams, President, Tiger Studios, Inc.
Ask Tiger Studios
A: Yes and no. Having a lot of links to your site from bad or low ranking sites will not help your site. 1 or 2 links from high ranking web sites will do wonders though. Search engines put more weight on links from good quality sites so do your research before you ask just anyone to link to your site. The more links from good quality sites, the better it will be for the rankings of your site. Have a question that you would like to see in this newsletter? Send them to Tiger Studios |
Marketing Ideas for Your Web Site
I think everyone can agree that the days of just putting a web site on the Internet and everyone will find your business are over. People need to know that your site exists, but how do you go about doing that? There are many options available. Here are just a few.
Option 1. Search Engine Optimization
As I have noted in past newsletters, SEO is an important part in preparing your web site to be listed on search engines. Make sure you use unique title tags and meta descriptions and that they relate closely to the content on that page. Write content for no more than 3 keyword phrases a page and make the text engaging to the reader.
Option 2. Traditional Marketing
Market your web site like you would any business. Send out mailers announcing the new or updated site. Create a newsletter, either on-line or print, that talks about various topics and makes you look like an authority in your industry. Advertise in publications and make sure your web site address is noticeable within the ad. Send a press release to PRWeb.com or local newspapers about significant news concerning your company. Make sure you include your web site address and a copy of that press release on your site.
Option 3. Viral Marketing
Tell everyone you know that you have a web site. Put your web site address on your email signatures, on your business cards, letterhead, brochures, any kind of print material you may send out. Join on-line networking organizations, like Linked-In, or user groups related to your industry to share your knowledge and expertise.
Option 4. Sponsorships and Volunteering
Consider sponsoring an event where your target clients will be attending. For example, this year Tiger Studios is helping to sponsor the 27th Annual Tri-State Golf Tournament held this month. Or, volunteer time and resources in exchange for a booth at a seminar or conference. Both opportunities will expose people to your name, company and what you do. Make sure your web site address is visible. The more your name is out in the business community, the more business you will get.
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Kim Adams started Tiger Studios in 1999 as a one stop shop for all aspects of web site design, graphic design and web site development. We are here to help client's develop a professional, creative business image in both print and on the Internet. Because we treat each customer special, have quick turn around on projects, and create custom graphics and web site design each time, we have a high client retention rate.
To learn more about Tiger Studios and our services, check out our web site www.Tiger-Studios.com or contact Kim Adams at mail@Tiger-Studios.com for a free estimate of your next web site or graphic design project.