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JUNE 2007

After a month hiatus I am back and talking about photos. Photos are an important part of any project and, depending on how you treat them, can make or break the quality of your project. Hopefully this month's topic will help you with a few of your questions. If not, send your questions to me and I will respond to them in the next newsletter.

Happy Summer!
Kim Adams, President, Tiger Studios, Inc.


Ask Tiger Studios


Q: How can I improve the quality of the photos on my site? They look pixelated?

A: When you are doing a Save for Web in Photoshop for a JPG photo notice the Quality slider on the top right of the Save for Web window. A quality of 20 will give you a small file size but a more pixelated look, where as a quality of 60 will give you a slightly larger file size but a crisper photo.

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Print Photos Versus Web Photos

There is a lot of confusion when it comes to using photos on the web. For Graphic Designers, brochures and magazines need to be in a high quality print format to look crisp, clean and professional. For Web Site Designers, the web site does not benefit from that same format. In fact, that same high quality can make things worse for your web site.

High Quality Print Format

High quality print format photos are usually in 4 color, CMYK, 300 dots per inch (dpi) and in TIFF format. The file size is normally very large, ranging in the multiple MBs, and can take a long time to download when transferred by email or Internet.

Photos For Your Web Site

Photos for the Internet are so much easier. They only require 72 dots per inch (dpi) and are RGB instead of CMYK. This significantly reduces their file size without causing a loss of photo quality while viewed on a computer screen.

How To Prepare Your Photos For Your Web Site

Open the file in an application such as Adobe PhotoShop. When using PhotoShop, go under "File" > "Save for Web" and choose to save images as .JPG or .GIF files. These two file types are the Internet standard and allow for good quality photos and graphics at a small file size. Take note that too many photos on one HTML page can cause your web site to be slow to download and consequently loose viewers and potential clients.

JPG vs. GIF

Trying to figure out what is better, JPG or GIF, for your photo? Rule of thumb would be to use JPG for a photo where lots of colors and gradients are being used. GIFs are used for images with text or large fields of solid colors with no gradients.

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A Little About Tiger Studios
Kim Adams started Tiger Studios in 1999 as a one stop shop for all aspects of web site design, graphic design and web site development. We are here to help client's develop a professional, creative business image in both print and on the Internet. Because we treat each customer special, have quick turn around on projects, and create custom graphics and web site design each time, we have a high client retention rate.

To learn more about Tiger Studios and our services, check out our web site www.Tiger-Studios.com or contact Kim Adams at mail@Tiger-Studios.com for a free estimate of your next web site or graphic design project.