Tiger Studios Newsletter: May/June 2008 Issue

Nothing pithy to say this month. Just glad the temperature is warming up, the days are longer, and the sun is shining.

Happy Soon To Be Summer!
Kim Adams, President, Tiger Studios, Inc.

Using Animation in Email Marketing Campaigns

On occasion, I get asked by clients if an animation can be added to their email marketing blast. The answer is yes but there are a few questions you should ask yourself before you do add animation.

Is It Necessary?

Does the animation make sense to have or is it just to make it look cool? If you are sending out marketing material just to look cool you could miss your opportunity with potential clients. Don't have animation for the sake of animation. Make sure there is a point to it.

What Kind of Animation?

Keep the animations as animated GIFs. Don't use Flash — leave that for web sites. Be conscious that these files are being downloaded for the potential client to see, so keep the file size small.

How Many Animations?

If you have to have animation, keep it to one and make sure it has an impact on the message. Don't run it too fast, make sure that the message can easily be read, and that the quality of the graphics are good.

Keeping those things in mind, you can create an original and effective marketing email.

A Little About Us
Started in 1999, Tiger Studios is here to help client's develop a professional and effective business image with both graphic design and web site design creations. Each customer gets specialized treatment with quick turn around on projects and changes, and distinctive graphics and designs that suit them and their business.

To learn more about Tiger Studios and our services, check out our web site www.Tiger-Studios.com or contact Kim Adams at mail@Tiger-Studios.com for an estimate on your next web site or graphic design project.

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