I think we can agree that the days of just putting a web site on the Internet and new clients will find your business are over. People need to know that your site exists, but how do you go about doing that? There are many options available, and you need to find the right marketing technique that works for your business.
Search Engine Optimization
Search Engine Optimization, or SEO, is an integral part in preparing your web site to be found on search engines. Make sure you use unique title tags and meta descriptions for each page of your site and that they relate closely to the content on that page. Optimization your content and titles for no more than 3 keyword phrases a page. Make sure you write your content for your readers and not the search engines. Your site could be penalized if you don’t do so.
Market your site like you would any business. Send out mailers announcing the new or updated site. Create a newsletter, either on-line or print, that talks about various topics and makes you look like an authority in your industry. Advertise in publications and make sure your web site address is noticeable within the ad. Send a press release to PRWeb.com or local newspapers about significant news concerning your company. Make sure you include your web site address and a copy of that press release on your site.
Tell everyone you know that you have a web site. Put your web site address on your email signatures, on your business cards, letterhead, brochures, any kind of print material you may send out. Join on-line networking organizations, like Linked-In, or user groups related to your industry to share your knowledge and expertise. Use appropriate social media outlets to get the word out about your new site, products and services.
Sponsorships and Volunteering
Consider sponsoring an event where your target clients will be attending. For example, Tiger Studios has help to sponsor marketing seminars, women’s networking groups and golf tournaments. Or, volunteer time and resources in exchange for a booth at a seminar or conference. Both opportunities will expose people to your name, company and what you do. Make sure your web site address is very visible. The more your name is out in the business community, the more business you will get.
Hire A Professional Marketing Team
The best way to improve the marketing of your business and web site is to hire a professional. Someone who works in the marketing field 24/7 will know of the best ways to market your web site to the correct audience. This gets you the right results without a lot of trial and error on your part. Allow the professionals to do their job while you relax and work at doing yours — and with a slew of new clients thanks to their marketing efforts.