Posted by & filed under General Business, Tiger Studios.

Since starting Tiger Studios in 1999 I have moved five times but all within the state of Colorado. Now I am on to a new chapter and moving all the way to Florida. I am not saying that the previous moves were not hard, but a cross country move is a whole different ball game.

Keep Your Head On Straight

I would imagine that moving any size business is a challenge. First are the distractions. You know that you need to pack your stuff, but you also have projects to complete. And when you pack your stuff you have to be careful that you don’t pack too much, end up needing something before you leave and then having to open up previously taped boxes to get to it.

Don’t Drop It!

Then there is a matter of delicate computer equipment. I am optimistic that my movers will do well by my iMac but I will still worry that something will happen. It’s my lively hood — how can I not be a little worried. Unless you actually keep the original packaging of your computer (and who does this) the movers have to “make do” with boxes that they have. In addition you also have to worry about sensitive electronic and paper information. Do you pack it or keep it on you?

Can You Hear Me Now?

And while the movers are taking all your stuff across country, how are you going to keep doing your business? In my case I am using a 13″ laptop — which will take a little getting used to after having a large iMac. On top of that you have to make sure you have all of the files you might need while waiting for the movers. Make sure your applications open correctly, you have your passwords and the files that you might need. And very important, still get emails and phone calls from clients.

Where Did All These Boxes Come From?

Once you finally have all of your boxes in your new location make sure you can set up your business quickly. Have a box labeled to be opened first that contains your equipment cables, phone, peripherals and any other items you would need right away. Sometimes it takes you a few weeks to go through all those boxes and you don’t want to have to wait that long to be able to print because you packed the cable in the wrong place.

In Closing

So in case you want to join the insanity and move your business, here are some tips:

  • Insure your expensive business equipment for damages
  • Backup all of your files on an external hard drive and keep it with you
  • Label the cables for your equipment — so you know what cable goes where
  • In a long distance move make sure you can still operate your business – have a laptop, the files you will need, make sure you can still get email and phone calls
  • Place items you need to reopen your business fast in one box — label it Open First!

Posted by & filed under General Business, Web Site Design + Development.

I think we can agree that the days of just putting a web site on the Internet and new clients will find your business are over. People need to know that your site exists, but how do you go about doing that? There are many options available, and you need to find the right marketing technique that works for your business.

Search Engine Optimization


Search Engine Optimization, or SEO, is an integral part in preparing your web site to be found on search engines. Make sure you use unique title tags and meta descriptions for each page of your site and that they relate closely to the content on that page. Optimization your content and titles for no more than 3 keyword phrases a page. Make sure you write your content for your readers and not the search engines. Your site could be penalized if you don’t do so.

Traditional Marketing


Market your site like you would any business. Send out mailers announcing the new or updated site. Create a newsletter, either on-line or print, that talks about various topics and makes you look like an authority in your industry. Advertise in publications and make sure your web site address is noticeable within the ad. Send a press release to PRWeb.com or local newspapers about significant news concerning your company. Make sure you include your web site address and a copy of that press release on your site.

Viral Marketing


Tell everyone you know that you have a web site. Put your web site address on your email signatures, on your business cards, letterhead, brochures, any kind of print material you may send out. Join on-line networking organizations, like Linked-In, or user groups related to your industry to share your knowledge and expertise. Use appropriate social media outlets to get the word out about your new site, products and services.

Sponsorships and Volunteering


Consider sponsoring an event where your target clients will be attending. For example, Tiger Studios has help to sponsor marketing seminars, women’s networking groups and golf tournaments. Or, volunteer time and resources in exchange for a booth at a seminar or conference. Both opportunities will expose people to your name, company and what you do. Make sure your web site address is very visible. The more your name is out in the business community, the more business you will get.

Hire A Professional Marketing Team


The best way to improve the marketing of your business and web site is to hire a professional. Someone who works in the marketing field 24/7 will know of the best ways to market your web site to the correct audience. This gets you the right results without a lot of trial and error on your part. Allow the professionals to do their job while you relax and work at doing yours — and with a slew of new clients thanks to their marketing efforts.

Posted by & filed under General Business.

We all have them. The week of endless back-to-back meetings. The project that needs to be completed yesterday – and you have not started it yet. The glass is half empty. Sometimes running your own business is more of a challenge than a reward. For those days when it’s 7pm and you still have 4 hours of work left to do remember some of these amusing business related quotes.

“To succeed in life, you need two things: ignorance and confidence.” — Mark Twain

“Why join the navy if you can be a pirate?” — Steve Jobs

“Nothing is certain except death and taxes.” — Benjamin Franklin

“Three things are certain:
Death, taxes, and lost data.
Guess which has occurred.” — David Dixon

“Learn from the mistakes of others. You can never live long enough to make them all yourself.” — Groucho Marx

“A clean desk is a sign of a cluttered desk drawer.” — Author Unknown

“When you’re up to your armpits in alligators, it’s hard to remember to drain the swamp.” ― Ronald Reagan

“To err is human, to really foul things up requires a computer.” — Bill Vaughan

“Apparently there is nothing that cannot happen today.” — Mark Twain

“A bank is a place that will lend you money if you can prove that you don’t need it.” — Bob Hope

“The light at the end of the tunnel has been turned off due to budget cuts.” — Author Unknown

“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” — Howard Aiken

“While money can’t buy happiness, it certainly lets you choose your own form of misery.” ― Groucho Marx

“A picture is worth a thousand words but it takes 3,000 times the disk space.” — Author Unknown

“Aim low, reach your goals, and avoid disappointment.” — Scott Adams/Dilbert

And if you need even more levity to get through your work day, I highly recommend some Demotivators from Despair.com

Posted by & filed under General Business, Web Site Design + Development.

Not everyone has a big budget to hire website usability researchers to review their business site and see how functional it is for their users. So what are your options? There are a few things you can do to make sure your website is easy to use for your visitors.

The next time you look at your website keep some of these questions in mind:

How does your content read on the page?

Is the text legible, large enough to read on a monitor or tablet? Is there enough contrast between the color of the font and the background it sits on?

Is the information on your site easy to find?

Is the most important content accessible in just one or two clicks of the mouse or is it buried 10 pages deep?

Where is your navigation?

Is the website’s navigation consistent in location, order and titles?

Can the visitor, and your potential clients, find your contact information?

Is it easy to find the name of your business, it’s phone number and address?

Does the visitor have a clear call to action?

Do they know what you want them to do with your website? Subscribe to a newsletter, buy a product, call for information?

Do your own testing

For an inexpensive way to test your site’s usablity, ask a co-worker, friend or spouse who has little to no experience working within the website to look at it. Ask them if they can find certain important information that you want your potential clients to find on the site.

Then ask them what they thought of the overall experience. Was it easy to find the information? Did they get suck? This experiment can be very eye opening on how effective your site is in gaining potential clients.

Posted by & filed under General Business.

Happy Chinese New Year. 2013 is the year of the snake, and with every new year feng shui practioners suggest various changes to office and home spaces.

Feng shui is the practice of balancing energy in a space for good health and fortune for the people living and working in it. There is a lot of information out there from different schools and practices making it confusing on what to do or not to do.

I have found over the years that some tips work, others do not, and a lot of it is just common sense. Like marketing your business, if you do not see results with feng shui you need to try something else. So I came up with a few tips that are quick and easy to implement.

Desk Location

Make sure when you are sitting at your desk that your back is not towards your office door. You want to make sure you can see people who are coming in. The best position for your desk would be diagonal from the door and facing it. That is the “power” position.

Wealth Corner

Bring prosperity and money luck to your business by enhancing your wealth corner. To locate the wealth corner of your office, stand at your door facing into the office. The back far left area of the office will be your wealth corner. The wealth corner of your desk would be the back left area when you are sitting in your chair.

Place a plant in that area to represent growth of your finances. Practitioners suggest a jade plant because the leaves look like coins but any healthy rounded edge plant will do. Important papers, cash boxes, or check books can also be kept there.

Organization and Clutter Busters

Clutter and mess not only waste your time but also make the energy in your space “stuck”. New business opportunities and growth can’t happen if you are “stuck”. Clear out broken or unused items from your office. Throw away old paperwork you no longer need. As you go through this process you might notice that your office feels fresher, more energetic, more ready for new opportunities.

Try out these tips and see if you notice any results with your business.

Posted by & filed under General Business, Web Site Design + Development.

So your New Year’s resolution was to create a blog for your business web site. Congratulations! But, now that you have it what should you do?

Allow People To Subscribe

You want people to read what you are writing. Make it easy for people by allowing them to subscribe to your blog on your web site. From there you can decide if you want them to get an excerpt of your latest post with a link to read more on your site, or to get the full post in their email box.

Consistency Is The Key

Frequently adding new posts to your blog does several good things for your web site. First, adding content brings the search engines back to your site and improves your site’s page rank. It gives the search engines access to more keywords for visitors, and potential clients, to find your business. Plus, frequent posts keeps your visitors coming back to your site to read your content.

Knowledge Is Power

Sharing your knowledge in your blog posts helps your clients and places you as an expert in your field. Don’t be afraid to share what you know, thinking that people will take that information and do it themselves. Your information will actually help put potential client’s fears to rest knowing that you have the knowledge and skills they need for their project.