Articles

Since starting Tiger Studios in 1999 I have moved five times but all within the state of Colorado. Now I am on to a new chapter and moving all the way to Florida. I am not saying that the previous moves were not hard, but a cross country move is a whole different ball game.

I have started to work with QR codes in my graphic design projects and find them functional and effective. You have probably seen them in the airport, on magazine ads, a business card at your last networking meeting, even on an envelope. Or maybe your only exposure has been my tweets about this very topic.

When I typically start working with a client on a web site project I ask them how they want to make updates after the site is live. These days you can’t just create a web site and forget about it for a couple years until you do another redesign.

So you decided to try email marketing. Congratulations! Starting up an email newsletter or an email marketing campaign is not a difficult task. There are some basic things you need in order to get one up and going.

Recently I updated my business cards in preparation for a conference and noticed I had a lot of old unused cards left. Most of my business is done via the phone or email so I don’t give out a lot of business cards. That made me wonder about how useful these cards are now.

First impressions are everything. If you are not giving the right business image, or impression, to your prospective clients you could lose out on their business. How do you project the right business image? Let’s use an example. If you go to a business meeting you usually dress in business attire.

As the client and I are gearing up to work on a new web site project, before work on the design even starts, I ask the client what their domain name is. Clients who don’t already have a domain name ordered usually ask me what I would recommend.

Thinking about expanding your online marketing efforts and trying to decide what would be the right choice for your business? Both email newsletters and web site blogs are good for marketing your business but for different reasons.

What would you miss if a tornado, lighting strike or fire hit your office today? In light of Hurricane Sandy and the wild fires in Colorado, would you be able to start your business up after a natural disaster?

Not all photos are equal. Depending on the quality of your image it can make or break your project. This is not about a photo’s content but about the file itself. For graphic and print design, all photos need to be in a high quality format to look crisp, clean and professional when it is printed out.

Advertising your products and services in magazines or newspapers can be a good way to make people aware of your business. Because print advertising can get costly, you want to make sure that you take full advantage of the opportunity to reach potential clients.

So your New Year’s resolution was to create a blog for your business web site. Congratulations! But, now that you have it what should you do? You want people to read what you are writing. Make it easy for people by allowing them to subscribe to your blog on your web site.

Happy Chinese New Year. 2013 is the year of the snake, and with every new year feng shui practioners suggest various changes to office and home spaces. Feng shui is the practice of balancing energy in a space for good health and fortune for the people living and working in it.

Not everyone has a big budget to hire website usability researchers to review their business site and see how functional it is for their users. So what are your options? There are a few things you can do to make sure your website is easy to use for your visitors.

We all have them. The week of endless back-to-back meetings. The project that needs to be completed yesterday – and you have not started it yet. The glass is half empty. Sometimes running your own business is more of a challenge than a reward.

I think we can agree that the days of just putting a web site on the Internet and new clients will find your business are over. People need to know that your site exists, but how do you go about doing that? There are many options available, and you need to find the right marketing technique that works for your business.

I don’t just enjoy vacationing at Disney World—some of my long standing clients can tell you I go there often—but I have learned some things there too. Disney is a huge global company and it does two things very well, branding and customer service.

Want to hire Tiger Studios for your next web site or design project? Have some questions? Email Me Today!